This made us immediately able to recapture our local market by providing excellent service, price point and deliverables
There is nothing quite like being the 3rd generation participant in a family run business. Our family was a mixture of fortunate and well positioned to make a lasting printing and stationary store. It started out with my Grandfather starting the first local custom printing shop in the region. He took in a lot of business and was creative with driving business to his sign, poster and custom printing business. It was a great success. That was due, in large part to the fact that our town ended up perfectly positioned to be a very desirable bedroom community. The business thrived as the transition was made to my father. He added a hugely popular and profitable segment to the business. The printing shop also started selling retail cards, signs and a variety of other retail items. The profit margin on all the retail stuff helped Dad stay competitive with custom printing as the national chains started gobbling up clients. I grew up the direct recipient of both the good and bad of a family business. However, I was hooked from the very beginning. I loved the printing and decorative solutions business. My father demanded that I go to university. That was the right call as I learned a lot about business and how to diversify. This led to some early discomfort as I began to take over the reigns of the business. I chose to invest in some new technology with HIX digital printers and a line of Epson Digital Label printers. This made us immediately able to recapture our local market by providing excellent service, price point and deliverables. The growth will be slow but steady. I want our business to evolve so it can continue to the next generation maybe.